7 January 2010
A marketing and communications expert has stated that many companies are failing to understand the vital role that language plays in establishing long-lasting consumer relationships.
Speaking to UTalkMarkting.com, Managing Director of Thames Translations Simon George commented that language is the key to retaining customers in the face of a business crisis.
"Language plays a huge part in building rapport and trust in consumers," he explained.
Mr George added that firms need to constantly evaluate and review the terminology used in marketing materials and customer announcements to ensure that brand values are effectively communicated.
He also noted that social media will become an increasingly important method of communication with consumers, making it even more essential that brands are "visible and vocal online".
Earlier this week, recruitment specialist Richard Doherty commented that companies will increasingly turn to social media sites, such as Facebook and Twitter, to find new employees.
He advised any organisation taking the social media route to recruitment to ensure that it is aligned and integrated with existing processes and technologies.
